The expectations for net profit as a percentage of revenue and return on investment (ROI) in a small to medium enterprise (SME) can vary significantly based on numerous factors such as the industry, geographical location, stage of the business, competition, and other unique circumstances.

Ø  Net Profit Margin

For a healthy SME in a stable industry, a net profit margin of 10% to 20% is generally regarded as good. However, this can vary a lot depending on the sector. Highly scalable startups or those in the tech industry often have significantly higher margins, while those in more labour-intensive, capital-intensive, or competitive industries like retail, food, and manufacturing may have lower margins.

Ø  Return on Investment (ROI)

Again, this expectation can vary a lot, but a typical target for annual ROI in a profitable SME might range from 15% to 50%. Higher return expectations often correspond to higher risk and more involvement in the business operations. The calculation of ROI will also depend on the amount and type of investment (equity, debt, personal effort, etc.) the entrepreneur has made in the business.

Remember, these figures are just general guidelines. They can vary greatly depending on the specifics of the business and the perspective of the entrepreneur.

Some entrepreneurs might place greater emphasis on growth and market share rather than immediate profitability, especially in the early stages of the business.

Therefore, it's important for entrepreneurs to work with advisors and financial professionals to develop realistic expectations and targets that align with their specific circumstances and goals.

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